There is no Cavalry

No one is coming.

A squadron of Hueys led by Robert Duvall aren’t about to appear over the horizon blaring out Wagner to get you out of the mire. You’re on your own.

But all’s not lost. You have one weapon in your arsenal that can overcome any obstacle: You.

Of course, collaboration helps. Working with the best in their field can only help your ideas become even greater.

But… never let it stop you being the driving force behind it. If you wait, it might never happen.

There Is No Cavalry is about ideas. Ideas that make people think, make people smile, make people laugh, make people change the way they go about doing things.

It’s about creativity in advertising and design. Creativity in the field of poetry, literature, art and film.

I’m a Creative Director, Creative Strategist, Art Director & Writer. I’ve worked for some of the largest agency networks in the world such as: DDB; BBDO; TBWA; McCann’s; Y&R and O&M. As well as independent agencies that aren’t acronyms: Chemistry; Propaganda and Brahm.

I’m also a poet, novelist, screenplay and short story writer. My poems have appeared in periodicals and anthologies throughout Ireland, Britain and the US. And I was shortlisted for the Independent on Sunday short story competition in 1997.

I’ve won over 100 awards for creativity and effectiveness, including the coveted Cannes; One Show and D&AD. Other awards include: ICAD; Kinsale Sharks; ADCE; Epica; Creative Circle; Roses; Cream; Fresh; NNI and The Irish Poster Awards.

I had the privilege of being the president of the Institute of Creative Advertising and Design (ICAD) in 1998. And a lecturer on the MSc in Advertising course at DIT.

Brand experience includes: VW; Audi; Carlsberg; Heinz; Smirnoff; McDonald’s; Peugeot; Black & White Whisky; Fox’s Biscuits; Cadbury’s; Coca-Cola; ntl; Meteor; Toyota; Nissan; Renault; Bushmills; Bank of Ireland; First Active; Ulster Bank; BT; IBM; Vodafone; O2; WD40; ghd; Aer Lingus; Irish Life; Tayto; Permanent TSB; DHL; Microsoft and the NHS.

Scroll down to see a selection of my advertising portfolio created at various agencies in collaboration with other talented creatives, planners, account handlers and clients that I have had the good fortune to work with.

Focus Ireland – Homeless Charity

Security Fencing

Match Day Programme ad. Six Nations Ireland V Scotland.

Below are a few samples of TVCs and virals I have done. To see more examples of my film work please visit: http://www.anidealworld.eu and click on the WORK section. Page 1 is print, page 2 film.