…Or why it’s important to read poetry, literature, look at art, look at nature, look at tabloids, look at broadsheets, drink in society – all of it. Because, if you’re a designer, art director, writer, film maker, artist or musician, you only get out what you put in.
This brilliant ad for the Independent newspaper features a poem by John Cooper Clarke. My point is, what came first, the ad or the poem? I doubt that the creative team who conceived this ad would have done so had they not been aware of: a) poetry, and b) John Cooper Clarke.
Cooper Clarke was nicknamed the Punk Poet Extraordinaire. And that’s what he was. Irreverent, funny, political, satirical. Perfect for an independent thinking newspaper.
Unfortunately, I can find the credits for the creators, so if anyone can shed any light on it, I’ll gladly up date it.
David Milligan-Croft
