You only get out what you put in…

…Or why it’s important to read poetry, literature, look at art, look at nature, look at tabloids, look at broadsheets, drink in society – all of it. Because, if you’re a designer, art director, writer, film maker, artist or musician, you only get out what you put in.

This brilliant ad for the Independent newspaper features a poem by John Cooper Clarke. My point is, what came first, the ad or the poem? I doubt that the creative team who conceived this ad would have done so had they not been aware of: a) poetry, and b) John Cooper Clarke.

Cooper Clarke was nicknamed the Punk Poet Extraordinaire. And that’s what he was. Irreverent, funny, political, satirical. Perfect for an independent thinking newspaper.

Unfortunately, I can find the credits for the creators, so if anyone can shed any light on it, I’ll gladly up date it.

The Secret behind Nike Air revealed

Hyperbole is a well worn path in advertising. But this example from Nike is a breath of fresh air. Watch out for Maria Sharapova’s ‘Grunt removal system’.

Hamsters sell mobiles

Retail messages needn’t be unimaginative. They still need to get a foothold in the memory banks. And with all the mobile offers out there, you need more than just the numbers.

A TVC I did with Ted Barry for Meteor Mobile when we worked for Chemistry.

Credits:

Agency: Chemistry

Creative Director: Mike Garner

Concept: Ted Barry, David Milligan-Croft

Art Directors: Richard Chaney, David Milligan-Croft

Writer: Ted Barry

Production Co: Russell Curran

Director: Damien O’Donnell

Producer: Russ Russell, Ann-Marie Curran

The most interesting man in the world

http://www.youtube.com/watch?v=QI58wj4b4g0

…he can speak French… in Russian. He’s a lover, not a fighter. But he’s also a fighter. So don’t get any ideas. He’s the most interesting man in the world.