…Or why it’s important to read poetry, literature, look at art, look at nature, look at tabloids, look at broadsheets, drink in society – all of it. Because, if you’re a designer, art director, writer, film maker, artist or musician, you only get out what you put in.
This brilliant ad for the Independent newspaper features a poem by John Cooper Clarke. My point is, what came first, the ad or the poem? I doubt that the creative team who conceived this ad would have done so had they not been aware of: a) poetry, and b) John Cooper Clarke.
Cooper Clarke was nicknamed the Punk Poet Extraordinaire. And that’s what he was. Irreverent, funny, political, satirical. Perfect for an independent thinking newspaper.
Unfortunately, I can find the credits for the creators, so if anyone can shed any light on it, I’ll gladly up date it.
Hyperbole is a well worn path in advertising. But this example from Nike is a breath of fresh air. Watch out for Maria Sharapova’s ‘Grunt removal system’.
Retail messages needn’t be unimaginative. They still need to get a foothold in the memory banks. And with all the mobile offers out there, you need more than just the numbers.
A TVC I did with Ted Barry for Meteor Mobile when we worked for Chemistry.
Creative Director: Mike Garner
Concept: Ted Barry, David Milligan-Croft
Art Directors: Richard Chaney, David Milligan-Croft
Writer: Ted Barry
Production Co: Russell Curran
Director: Damien O’Donnell
Producer: Russ Russell, Ann-Marie Curran
…he can speak French… in Russian. He’s a lover, not a fighter. But he’s also a fighter. So don’t get any ideas. He’s the most interesting man in the world.