War’s not for kids?

In contrast to The Chapman Brothers grim portrayal of mankind’s portent for the capacity to do more evil then Beelzebub himself, I thought it appropriate, (or inappropriate,) to show some work that celebrates war. Or at least, playing at war.

In the olden days we didn’t have X Boxes or PSPs. We had to make do with eating coal and playing with plastic figurines for entertainment.

I thought it might be interesting to do a campaign that promotes these ‘old fashion’ toys to a present day audience. Competing with MoH or CoD is no mean feat. But, what these toys lack in graphic depiction they make up for in the users ability to improvise and… imagine. Not to mention the necessity to apply strategy – not that prevalent in your average shoot em up. (Though there are some excellent computer strategy games out there too.)

Would these executions persuade kids to get down to their local model shop and start building model aeroplanes or painting half inch paratroopers?

I used the illustrations that Airfix actually use on their packaging, which I’ve always thought were brilliant. Reminiscent of war movies of the era that Airfix was popular – glamourising war. Bright colours and no one gets hurt.

Which leads me on to the next question: Is it immoral to advertise games/toys that promote war to children? Discuss.

Agency: An Ideal World

Creative Director: David Milligan-Croft

Concept: David Milligan-Croft

Copywriter: David Milligan-Croft

Art Director: David Milligan-Croft

Leave a comment

Filed under Advertising, Ideas

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s