Billed as: “Comic vigilante justice”, The Yes Men are two guys doing ‘spoof’ news features to great effect. They did one pretending to be officials from The Dow Chemical Company accepting responsibility for the Bhopal disaster and promising to make reparations in the region of $12m. As you can imagine, Dow immediately denied any responsibility/liability. As a result of the fake report shares fell by 3% losing them an estimated $2billion. The point they are making is the market do not want Dow to do the right thing. What does this say about our world and what we value most?