Always carry a note book. And a camera. You never know when an idea will present itself. This one occurred while on the train to London from Manchester. We had just picked up the Fox’s biscuits account and I noticed the signage on the side of the McVities factory.


Agency: Propaganda

Creative Director: David Milligan-Croft

Concept: David Milligan-Croft

Art Director: David Milligan-Croft

Copywriter: David Milligan-Croft

Photographer: David Milligan-Croft

Retoucher: Rick Smith

Client: Fox’s Biscuits


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Filed under Advertising, Ideas

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