The Reader Organisation

Original

New and improved

http://thereader.org.uk/

In one of my original posts, I put up a copy of this ad I did for The Reader Organisation. (Left.) After much consultation and pints of Guinness with my mate, Markham, (Markham R. Smith, copywriter extraordinaire), he suggested the alternative headline which ends the ad on a positive rather than a negative. Cheers, mate.

Credits:

Agency: ICE

Creative Director: David Milligan-Croft

Concept: David Milligan-Croft

Copywriters: Markham Smith, David Milligan-Croft

Art Director: David Milligan-Croft

Client: Jen Tomkins

Photography courtesy Oxford University Press

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Filed under Advertising, Books, Design, Ideas, Literature

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