In one of my original posts, I put up a copy of this ad I did for The Reader Organisation. (Left.) After much consultation and pints of Guinness with my mate, Markham, (Markham R. Smith, copywriter extraordinaire), he suggested the alternative headline which ends the ad on a positive rather than a negative. Cheers, mate.
Creative Director: David Milligan-Croft
Concept: David Milligan-Croft
Copywriters: Markham Smith, David Milligan-Croft
Art Director: David Milligan-Croft
Client: Jen Tomkins
Photography courtesy Oxford University Press