This is an ambient guerilla campaign I worked on in Dublin for Focus Ireland. (In Ireland, the plaques that adorn the walls of homes where famous people have lived are brown.) We had the idea of using these plaques and placing them in places where homeless people had slept/lived. Using real homeless people’s names and the length of time they were homeless, the campaign highlighted the fact that everyone, no matter how rich or famous had the right to a home.
Ad Agency: Chemistry
Creative Director: Mike Garner
Concept: Ted Barry / David Milligan-Croft
Copywriter: Ted Barry
Art Director: David Milligan-Croft
Photographer: Bruno Bossi