It’s no secret that the car industry has taken a bit of a hammering in this recession. Understandably, consumers are holding onto any money they might have in case the worst happens on the job front. There are those, however, who do have a bit of disposable income to splash about. So how do we convince them to spend it with us? Tackle the recession head on. If you’re going to buy a car in a recession, you should at least consider one that’s recession proof. Here’s one I did for VW.
Agency: DDB Dublin
Creative Director: Declan Hogan
Concept: David Milligan-Croft
Copywriter: David Milligan-Croft
Art Director: David Milligan-Croft
Client: MDL Ireland