The ultimate convenience food

Recently, I worked on a spec campaign to entice teenage mums from low socio-economic groups to breastfeed. The idea was to position breastfeeding as the ‘ultimate convenience food’ by creating a new brand – Mum’s Milk. (Fast food being pretty high on these young women’s agenda.) These cards were to be used as prompts by mid-wives at ante-natal classes. The reverse of the cards would focus on ‘things-you-probably-didn’t-know-about-breastfeeding’ to reinforce the message.

Faye Levingston, deserves all the credit for the art direction.

Credits:

Agency: ICE

Concept: David Milligan-Croft

Art Director: Faye Levingston

Writer: David Milligan-Croft

Advertisements

Leave a comment

Filed under Advertising, community, Design, Ideas, Inspiration, Politics

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s