There’s a soldier in all of us…

Really like this TVC for Call of Duty Black Ops.

Seems a bit obvious, but I haven’t seen it done before.

I’m sure ‘There’s a soldier in all of us’ is bang on strategy for the TA and judging by the comments on YouTube they seem to like it. Even down to the players names on their guns. Good bit of research.

My only criticism would be the depiction of the TA in the ad. I know we’re in adland and if we took everything literally, Diet Coke ads would be bulging with fat birds, but a couple of them are stretching it a bit. Even in a game nerd’s fantasy.

That said, it’s an entertaining watch. And I might even stretch to a Cross of Iron if there’s nothing else out there like it.

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Filed under Advertising, Cross of Iron, Film, Ideas

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