Droga5 – That’s the Creative Spirit.

I’ve always had a soft spot for Droga5.

They really do try to do different work.

Not just advertising, but work that helps humanity too.

Droga5 NY’s original work for the UNICEF Tap Project; getting New York restaurant goers to donate a dollar for every glass of free tap water they received.

Then I came across this amazing initiative by Droga5, Sydney called Creative Spirit.

Their goal is to get every one of Australia’s 32,000 registered creative companies to trial a person with a disability by 2021.

With the aim of making the creative industry the largest employer of disabled people in Australia.

What a fantastic, life-changing idea.

Watch this short film to see the (working) life of one such disabled person. I wish I loved working as much as he does!

Beautifully touching film. The scene at the beginning when he kisses his mother’s hands as she bathes his eyes will melt your heart.

This has got to be a bare minimum of a Cross of Iron Platinum Grand Prix inlaid with diamonds, rubies and gummy bears.

But ultimately, this initiative doesn’t just benefit Lloyd, but the entire morale of Droga5 Sydney.

We should do this here in the UK and Ireland now. It doesn’t take an initiative, just a desire to do the right thing.

Perhaps someone should have a word with those lovely chaps and chapeens at Nobel and put a word in for Dave, (and his colleagues of course).

Addendum.
After watching this film over a dozen times, I’ve shamefully neglected to also give credit to Break Thru People Solutions who helped make it all happen.

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4 Comments

Filed under Advertising, Art, community, Cross of Iron, Disability, Ideas, Inspiration, Politics

4 responses to “Droga5 – That’s the Creative Spirit.

  1. I worked with Dave when I was a CD at Saatchi’s. They are a great agency doing things differently.
    Creative Orchestra is probably the UK’s most like minded agency to D5 (but them we do think the same).
    I think the disability idea is great but UK regulations can make it a real problem, especially if you have restricted access, you office isn’t right, etc. I have many problems with school kids – we have a lot of those in – thanks to over the top regs. I would like to see WPP do something like this (much better for their image to talk about this than how much profit they made this month)

    • Hear, hear!
      I also suspect that, as it is an idea another agency has done, a rival group wouldn’t be too inclined to ‘copy’ the idea irrespective of the benefits to the disabled community.

      Love the website, btw.

  2. Clearly Break Thru People Solutions deserves the loudest applause

  3. I worked with Dave when I was a CD at Saatchi’s. They are a great agency doing things differently.
    Creative Orchestra is probably the UK’s most like minded agency to D5 (but them we do think the same).
    I think the disability idea is great but UK regulations can make it a real problem, especially if you have restricted access, you office isn’t right, etc. I have many problems with school kids – we have a lot of those in – thanks to over the top regs. I would like to see WPP do something like this (much better for their image to talk about this than how much profit they made this month)

    +1

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