I’ve always had a soft spot for Droga5.
They really do try to do different work.
Not just advertising, but work that helps humanity too.
Droga5 NY’s original work for the UNICEF Tap Project; getting New York restaurant goers to donate a dollar for every glass of free tap water they received.
Their goal is to get every one of Australia’s 32,000 registered creative companies to trial a person with a disability by 2021.
With the aim of making the creative industry the largest employer of disabled people in Australia.
What a fantastic, life-changing idea.
Watch this short film to see the (working) life of one such disabled person. I wish I loved working as much as he does!
Beautifully touching film. The scene at the beginning when he kisses his mother’s hands as she bathes his eyes will melt your heart.
This has got to be a bare minimum of a Cross of Iron Platinum Grand Prix inlaid with diamonds, rubies and gummy bears.
But ultimately, this initiative doesn’t just benefit Lloyd, but the entire morale of Droga5 Sydney.
We should do this here in the UK and Ireland now. It doesn’t take an initiative, just a desire to do the right thing.
Perhaps someone should have a word with those lovely chaps and chapeens at Nobel and put a word in for Dave, (and his colleagues of course).
After watching this film over a dozen times, I’ve shamefully neglected to also give credit to Break Thru People Solutions who helped make it all happen.