In tandem with Tandem

I designed a logo recently for the Tandem Theatre company. “Set up by Rosarie Walsh and Frances Paterson, Tandem’s mission is to improve and enrich the lives of vulnerable and socially excluded people through drama and the creative arts.

“Through engaging in creative activities Tandem aims to improve the personal and social development of the target group as well as increase self-confidence, communication skills and appreciation of the arts.”

I won’t bore you with the intricacies of the design brief, but thankfully, one big no-no was definitely no references to tandem bikes.

What I wanted to achieve was – as the name suggests, working together, collaboration, support etc.

The ‘T’ within a ‘T’ reflects this simply and graphically. While the name of the company flows from the supporting graphic.

They don’t have a website yet, but here are a couple of links if you’d like to see some of the work they’ve been doing.


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Filed under Advertising, Brand, Contemporary Arts, Design, Disability, Ideas

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