Meet the Superhumans

If you don’t live in London, but you do live somewhere else in England, you might be a bit fed up of hearing the media banging on about what legacies London 2012 will leave for the rest of Britain.

Well, the clue’s in the name, people!

I live in sunny Stockport, in the northwest of England, and I couldn’t give a rat’s ass what kind of legacy London 2012 will leave for Manchester.

We had the Empire Games back in 2002. And we still have loads of lovely legacies such as the Etihad Stadium, where Man City play. Then there’s the velodrome, where people can ride their bikes… I get a bit stuck after that.

You don’t hear Londoners whingeing about the Commonwealth games not leaving a legacy in t’ Big Smoke.

They’re not our games.

It’s a non-question. It’s non-news.

To be honest, the Olympics don’t do a lot for me in terms of sporting excitement.

I’m more of a turn on a sixpence put it in the back of the onion sack kind of bloke.

What does excite me though, is this ad for the Paralympics by those lovely people at Channel 4.

It really makes me want to watch the Paralympics much, much more than the Olympics because of their Superhuman attitudes and abilities.

Don’t get me wrong, I’m not suggesting for one second that Olympians are any less motivated or hard working than Paralympians.

But, because I’m not that interested in the Olympics, it would have to take something superdooper special to get me interested. And this does.

Yes, it’s a little bit predictably shot, but it does get the hairs on the back of my neck standing, so job done. Not all ads are aimed at the head.

Not only is it a great ad. But I’m really looking forward to seeing some of these gladiators in action.


Filed under Advertising, Brand, community, Creativity, Digital, Film, Football, Games, Ideas, Innovation, Inspiration, Music, Politics

2 responses to “Meet the Superhumans

  1. Denis Goodbody

    Awe inspiring. Literally.

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