Made from Beer

Just a quickie today.

A lovely little TVC for Carlton Draught.

Parodying a bank heist, it’s choc full of all the usual car chase clichés you’d find in a blockbuster.

Watch out for it at the awards festivals.

I’ll give it a coveted Cross of Iron for starters.

Great fun. I wish I’d done it.

Credits:
Clemenger BBDO, Melbourne
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Copywriter: Richard Williams
Art Director: Anthony Phillips
Executive Producer: Sonia von Bibra
Production Company: The Sweet Shop
Director: Steve Ayson
Production company Executive Producer – Wilf Sweetland
Production company Producer: Cindy Kavanagh
Cinematographer: Greig Fraser
Production Designer: Robbie Freed
Offline Editor: Jack Hutchings – The Butchery
Final Grade – Edel Rafferty – Method
Online Editor – Nicholas Ponzoni – Fin Design & Effects
Sound Design/Music arranger – Byron Scullin & Cornel Wilczek
Music Supervision – Karl Richter – Level Two Music
Music track – “Thunder in your Heart”
Planning Director: Michael Derepas
Planner: Sam Mackisack
Managing Partner: Paul McMillan
Account Director: Nick Cohen
Account Manager: Brendan Taylor

Carlton Draught
Chief Marketing Officer: Andy Gibson
General Manager of Marketing: Andrew Meldrum
Senior Brand Manager: Alastair McCausland
Assistant Brand Manager: Kirt Daunt
Assistant Brand Manager: Laura King

Mediacom
Media Agency: Mediacom
Director Client Communication Planning: Brett Elliot
Client Communication Planner: Michael Bradley

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Filed under Advertising, Brand, Comedy, Creativity, Cross of Iron, Ideas, Strategy

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