Tag Archives: Carlton Draught

Are you anti-advertising?


It really hacks me off when people spout on about despising advertising. To be anti-advertising is to be anti-choice.

More than that, it is to be anti the industrial revolution. Anti mass production, anti working class and anti democracy.

It is to deny people the right to possess things that were hitherto just the privilege of the middle and upper classes.

Someone close to me used to hate advertising. It didn’t stop her wearing the interlocking diamante ‘c’s on the side of her sunglasses.

Perhaps my hackles being raised is something to do with having spent the past 30 years plying my trade in the aforementioned ad industry.

Have I ever lied for a client? Not that I can recall.

Have I ever embellished a client’s product or service? Of course I have. That’s my job. But no more than the average person does on a dating website. After all, isn’t it natural to present one’s best side?

Of course, some advertising is misleading. But the clients, and their ad agencies, are invariably hauled over the coals for it. Not to mention alienating the very people they are trying to sell to.

But some advertising is just irritating?

You’re not wrong. I reckon about 95%+ of advertising is rubbish. Then again, 95% of most things are rubbish.

But that shouldn’t stop people trying to earn their corn promoting the toils of their clients’ endeavour.

What we need to do is come up with strategies to cut down on waste. Whether that be packaging, over-consumption or new energies to produce things.

I know one thing for sure; with the advent of the emerging Chinese and Indian economies, consumerism isn’t about to disappear anytime soon. Or would you rather the people of those countries be deprived of the luxuries you and I take for granted?

So, the next time a Chorlton treehugger feels like bleating about their moral high-ground, just remember, you’re only reading your copy of The Guardian because you have the choice to do so.

Oh, and here are some brilliant ads selling us stuff we don’t need. (Like I don’t need beer. Tsk.):

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Made from Beer


Just a quickie today.

A lovely little TVC for Carlton Draught.

Parodying a bank heist, it’s choc full of all the usual car chase clichés you’d find in a blockbuster.

Watch out for it at the awards festivals.

I’ll give it a coveted Cross of Iron for starters.

Great fun. I wish I’d done it.

Credits:
Clemenger BBDO, Melbourne
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Copywriter: Richard Williams
Art Director: Anthony Phillips
Executive Producer: Sonia von Bibra
Production Company: The Sweet Shop
Director: Steve Ayson
Production company Executive Producer – Wilf Sweetland
Production company Producer: Cindy Kavanagh
Cinematographer: Greig Fraser
Production Designer: Robbie Freed
Offline Editor: Jack Hutchings – The Butchery
Final Grade – Edel Rafferty – Method
Online Editor – Nicholas Ponzoni – Fin Design & Effects
Sound Design/Music arranger – Byron Scullin & Cornel Wilczek
Music Supervision – Karl Richter – Level Two Music
Music track – “Thunder in your Heart”
Planning Director: Michael Derepas
Planner: Sam Mackisack
Managing Partner: Paul McMillan
Account Director: Nick Cohen
Account Manager: Brendan Taylor

Carlton Draught
Chief Marketing Officer: Andy Gibson
General Manager of Marketing: Andrew Meldrum
Senior Brand Manager: Alastair McCausland
Assistant Brand Manager: Kirt Daunt
Assistant Brand Manager: Laura King

Mediacom
Media Agency: Mediacom
Director Client Communication Planning: Brett Elliot
Client Communication Planner: Michael Bradley

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Filed under Advertising, Brand, Comedy, Creativity, Cross of Iron, Ideas, Strategy