Tag Archives: homeless

Things for which I am grateful #32


Alas, it is not an idyllic croft by the ocean…

Scottish croft on North Uist

Crofter’s cottage.

…but, a roof.

Over my head.

And, on days like today, when it’s blowing a howling gale and lashing with rain, it makes one feel all the more grateful.

Apparently, there are about 380,000 people in Britain who don’t have this luxury.

When I lived in Ireland I worked on a guerilla campaign for a homeless charity called Focus Ireland. The idea was based on using the plaques where famous people lived and doctoring them, using real people’s names, and placing them on the streets where homeless people slept rough. The concept being: Everyone has a right to a home.

It was hugely successful in terms of raising money and awareness.

N.B. Plaques in Ireland are brown unlike the blue ones in the UK.

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Homeless guerilla advertising


This is an ambient guerilla campaign I worked on in Dublin for Focus Ireland. (In Ireland, the plaques that adorn the walls of homes where famous people have lived are brown.) We had the idea of using these plaques and placing them in places where homeless people had slept/lived. Using real homeless people’s names and the length of time they were homeless, the campaign highlighted the fact that everyone, no matter how rich or famous had the right to a home.

Credits:

Ad Agency: Chemistry

Creative Director: Mike Garner

Concept: Ted Barry / David Milligan-Croft

Copywriter: Ted Barry

Art Director: David Milligan-Croft

Photographer: Bruno Bossi

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